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2BY2 Gaming: Understanding player power key to success
Bob Schuijt of 2BY2 Gaming talks to CasinoBeats about how the Chicago-based provider has put the player at the centre of its game development process
Can you begin with a brief background and overview on 2BY2 Gaming and the products and services on offer?
Bob Schuijt: “2BY2 Gaming is based in Chicago, US, and develops unique and innovative video slots, for delivery to customers across multiple delivery channels, such as mobile, tablet, PC/Desktop and social gaming.
“Some well-known games developed by 2BY2 Gaming are Giant Riches, Wolf Heart, Fire ‘N Fortune, Agent Valkyrie and The Sand Princess.
“We partner with some of the most respected gaming companies in the traditional land-based casino markets, real-money online gaming markets and free-to-play social gaming markets. Therefore, we can reach the target players no matter where they are playing.”
How do you ensure your games offer something different to other developers and how hard is this to achieve?
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“Because of the abundance and, really, oversupply of game content in the marketplace, it can be extremely difficult to differentiate from other game suppliers. Our development team has nearly 125 years of combined game development experience, more than 65 issued patents and around 35 pending patent applications.
“This industry experience enables us to consistently come up with unique game mechanics and stay relevant in the online space.
“Players spend most of their time playing the base game, Often this gets ignored by developers“
“We don’t clone our games and every game we launch has unique game mechanics. Players know that and they are excited to try the new game mechanics when the new slots become available online.
“Players also like the fact that we give them multiple choices on how they want to experience the bonus rounds. Giving players this choice is important – it makes them feel that they are in control of the game.
“Players spend most of their time playing the base game. Often this gets ignored by developers, placing all the bells and whistles in the bonus rounds. At 2BY2 Gaming, we always try to make the base game exciting by introducing features with high win potentials.
“Players know that if the base game is exciting for them to play, the bonus round will be even more fun to play. This makes them return and keep playing the games.”
What current trends are you seeing in the online slots/casino space? And how are player preferences changing?
“From an operator perspective, I see that the localisation of games is becoming more important for them in order to compete in these markets. This is a challenge for all game content developers, including 2BY2 Gaming.
“Building a great game for one specific market doesn’t mean the title is suitable for all other markets. Balancing the costs associated with creating localised game content and obtaining the desired return on investment is a difficult task.
“This is why we partner with our largest online customers to build bespoke games for them so we can get their insights into the game. Because players have such a broad choice of games to play, we see a trend that players are spending less on a per game basis.
“Essentially, they are budgeting their money to be able to experience more games. To adapt to this new player behaviour, it is critical that any new game content should have differentiated features and a better play experience so that players want to play longer.”
As a developer, how do you ensure your latest games meet these ever-changing preferences?
“We always speak with our customers and ask them for their honest feedback on our latest game releases. Since they know their players best, this is the most economical, easiest and fastest way to stay informed about changing player preferences.
“The key is to know how to adapt quickly to these ever-changing player preferences without disrupting the flow of games already in development.
“Attending trade shows, speaking with other game developers and our remote gaming server partners to gain insights is very helpful as well.”
“The seismic change will be 5G“
Mobile really changed the game for online casino/slots – do you think another major change is on the way?
“The seismic change will definitely be 5G. We are very excited about 5G finally becoming a reality globally in the very near future. Although the rapid development of HTML 5 has been a true transformation, keeping the load times below a certain threshold is still challenging for mobile game play, especially is developing countries and Asia, where the speed of internet connectivity is still patchy.
“This will all change with 5G, allowing us to deliver an even greater playing experience to the players. The possibilities of adding AI, virtual reality, augmented reality and
meta game features with 5G speeds is extremely exciting for us.
Which new online casino markets are you most excited about and why? What can 2BY2 bring to these markets?
“We are excited about the slow but steady progress in the US. This is our home market and we understand the player behaviour in this market extremely well. Although the size of the market is very big, the concerns are the high entry costs such as licensing and taxation and the political landscape. It is hard to make the required investments, knowing that a new political party can change everything overnight.
“We are attending the G2E show in Las Vegas this week and we have some good meetings
scheduled at the show with various US-based partners and hope things will progress.
“We are also excited about the potential in Asia. To be successful in Asia, you really need to create authentic localised games and work with local partners you can trust. This is the hard part to overcome.
“Entering this market requires new investments to create and develop localised games.
Having the right infrastructure in place to support game play in Asia is just as important as the actual game content itself. We do believe we are in discussions with the right Asian partner and are hoping this relationship will materialise in the very near future.
“Lastly, we are finally entering the Italian and Spanish markets. Our games have been approved and certified for these markets, so this will be exciting for us.”
Table of Contents
Looking for a really cool slots developer for the best online casino for Canadian players? Here it is! Let us introduce you 2by2 Gaming that is well known in the iGaming industry, especially among real slots lovers. First of all, we find it necessary to tell you that 2by2 gaming provider is focused specifically on slots, particularly on video slots with truly unique mathematical models, which sounds really cool! No other game categories can be enjoyed with this casino software. However, it’s definitely not a drawback since sometimes it’s much better to be an expert with a very specialized expertise rather than a jack of all trades who has superficial knowledge and skills about everything, but whose work leaves much to be desired. In case with 2by2 gaming software, it’s specialized only on slots that’s why there are reasons to presume that such a concentration on a certain casino game category makes its production truly superb. So, let’s learn more about this company.
2By2 (or two by two gaming) is an American casino software developer based in Chicago being also engaged in designing the online gambling games for real money. What’s really particular about this developer is that it releases gambling software not only for online casinos, but also for land based gambling houses. Officially, the casino software company started in 2020. It was founded by Shridhar Joshi and Darryl Hughes both of whom used to work for a famous Williams Interactive slots provider. Nowadays, the company’s founding fathers occupy the key positions in its management. Precisely, Shridhar Joshi is the company’s CEO, while Darryl Hughes is the head of development and operations.
However, according to the info taken from the developer’s official website, the company claims that its team has truly a solid experience of game development, which has lasted for over 125 years so far. You might think that it’s a deception since online gambling has been invented not so long time ago. However, you shouldn’t forget that this developer was working on land based casino games before the igambling industry emerged. That’s why their solid experience is definitely to be trusted and it’s really impressive. Seems like any other developer can boast of so many years of working on casino games and their development. Besides, you can be sure that this very developer will definitely satisfy your gambling needs, especially if you used to play slot machines in land based casinos or have always dreamt about it.
Nowadays, 2 By 2 can boast of having issued as many as 65 patents of their gaming production. In addition, there are currently 35 pending patent applications that are waiting for the official approval. The company claims that their gaming portfolio consists of truly unique and innovative games as well as various volatility levels. There’s even a patent pending game mechanics, which is undoubtedly impressive.
Evidently, all the 2 by 2 gaming production is licensed that’s why you have nothing to be afraid of playing its games. Specifically, the developer has licenses issued by the Malta Gaming Authority (MGA), the Gibraltar Gambling Commission, and the Curacao eGaming License.
What’s also adds to the developer’s reputation is its cooperation with various recognized gambling companies, such as Traditional Gaming Manufacturers, real money Online Gaming Operators, Social Gaming Companies etc. On the official website of 2 by 2 gaming casino software provider (https://www.2by2gaming.com/), the developer encourages casinos to become its partners owing to the superb gambling production that 2By2 can offer!
As we have already told you, 2by2 develops gambling production for land based and well as online casinos. Talking about land based casinos, it’s definitely worth mentioning that 2by2 gaming slot provider has developed games for the world leaders, including Incredible Technologies, Bally Technologies, and Alfastreet. Owing to the partnerships with these companies, gamblers from different countries across the world can enjoy 2 by 2 casino production. Specifically, these geographic locations include Europe, North America, Macau etc.
Talking about online casinos and globally leading online platforms, there are the following online casino operators, where you can enjoy playing 2by2 gaming slots: Quickfire, Lega, Openbet, Amaya, Worldmatch, Multislot; William Hill, Unibet, Mr. Green, Bet365, Pokerstars, BetVictor, Comeon etc. These are only several examples. In fact, there are many more 2by2 gaming casinos.
Below is the table that serves to inform you about the best gambling websites for Canadian gamblers where you can enjoy 2by2 gaming slot games. What’s really beneficial is that here you can learn not only the list of Canadian online casinos with 2 by 2 slots, but also the info about the welcome bonus you can get there, the number of all games (not just slots) you can enjoy on a specific gambling website, and payment methods that you can use for making deposits in the casino where you want to play.
We really hope that after reading this article you’ll be able to find truly the best 2by2 gaming casino specially for you! For this reason, we really recommend that you visit the main page on our NativeCasinos website in order to learn what are the most important criteria to bear in mind while selecting the best Canadian online casino for you.
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2By2 Gaming Games
Talking about 2by2 gaming gaming production, it should be admitted that it’s quite diverse. We remind you that this developers works not only with online casinos, but also with land based and social ones. That’s why in this section, we want to share with you the list of slots developed by 2by2 sorted by the casino types where you can play them.
- Online Casino Games – Fiery Kirin, Magic Of Pandora, King Solomon Mines, Cabaret Royale, Medusa’s Golden Gaze, Hansel And Gretel – Treasure Trail, Celtic Goddess, Agent Valkyrie, Alchemist’s Gold, The Sand Princess, Fire N’ Fortune, Enchanting Spells, Dreams Of Fortune, The Honeymooners, Humpty Dumpty Wild Riches, Lost City Of Incas, Ming Dynasty, Snow Queen Riches, Wolfheart, Time Treasures, Spell Of Odin, The Voyages Of Sinbad, Riches Of The Sea, Pinocchio’s Fortune, Mandarin Foutune, African Legends, Gun Smoke, Giant Riches, Genie’s Treasure, Festival Queens, Diamond Falls.
- Land Based Casino Games – Dreams Of Fortune, Ming Dynasty, Wolfheart, Waltzing Wilds, Time Treasures, Spell Of Odin, The Voyages Of Sinbad, Riches Of The Sea, Mandarin Foutune, African Legends, Giant Riches, Genie’s Treasure, Festival Queens, Diamond Falls.
- Social Casino Games – Fire N’ Fortune, Waltzing Wilds, Riches Of The Sea, Pinocchio’s Fortune, Mandarin Foutune, Cosmic Invaders.
You might find it said that the gaming selection of 2by2 is limited only to slots, but you need to realize that their slots are really cool! And they are definitely worth trying! The games produced by this developer are of different slot types, including those with 5 reels, video slots, reel slots, bonus slots. You can learn more details about 2 by 2 bonuses in the corresponding section below in this review. We can also assure you that the graphics of 2 by 2 slots is truly superb and there’s plenty of various cool themes, which means that your entertainment will be truly immense if you opt for this developer. You can try some of them for free right on this web page so that you can make up your mind whether or not you wanna enjoy whichever 2by2 gaming game for real money!
You might want to know more details about the slots themes as well as their peculiarities. In such a way, you can get to know it better which one to try. That’s why we’ll try to give you a more profound and comprehensive understanding of some of the games you have seen in the list above.
We can tell you that 2 by 2 games are definitely the best option for history and geography lovers! Aren’t you among them? Don’t rush to skip this section yet. We are sure you’ll like these games when you’ll learn more about them. One of the coolest 2 by 2 slot is Riches of the Sea. It’s an aquatic adventurous game with 20 paylines. There’s basically a kingdom in the water where you can observe marvellous sea life, including mermaids and scary sharks. What’s also really cool about this game is that you can enjoy here a 27 total bet multiplier as well as get the prize of up to 16 free spins. Worthy trying, huh?
There’s also a really cool slot called Secrets of the Tomb that belongs to the Ancient Egyptian genre and represents the dryness of the desert, which is exactly opposite to the previously described aquatic slot Riches of the Sea. So, Secrets of the Tomb is an archaeologically themed slot with 30 paylines where you can taste an impressive selection of 2D illustrated symbols that serves to represent the slot theme and make you plunge yourself into the Ancient Egyptian world. If you manage to enter the sacred tomb, you can pick different artefacts each of which can bring you a certain number of free spins. While playing with the free spins, you’ll be really amazed that your winnings will be doubled, and you’ll be able to play with a series of stacked mystery symbols, which is extremely cool!
Another really cool slot that you can play with 2 by 2 is the orient themed Mandarin Fortune. Playing it, you’ll get to know better the orient culture by learning various Chinese cultural wonders depicted on various special symbols that include Chinese dragons, teapots, and lanterns.
If you are after safari wild journey, opt for a 5 reel slot with 30 paylines known as the Legends of Africa. There’s you’ll get a chance to enjoy some really cool symbols featuring various animals you can come across on a real safari trip. Sounds interesting? Go for it now!
In case you’re mysteries lover, we suggest that you experience some truly epic adventures playing Spell of Odin with 5 reels and 25 paylines. As you might have guessed already, this slot is Nordic themed. Here, you can enjoy really cool 2D artistic illustrations, stacked wild symbols, and free spins. What’s especially particular about free spins is that you get a chance to get three different bonus options – tripling all your winnings during the bonus game, increasing your chances of retriggering even more free spins, or playing with special stacked wilds that serve to double or even quadruple your line wins value. What a generocity, huh?
Another cool mystery slots option is The Voyages of Sinbad, which features sea voyages in a warmer geographical location compared to the Nordic themed of Spell of Odin. Playing The Voyages of Sinbad, you can enjoy as many as 20 paylines as well as an impressive variety of really cool special symbols.
Providing you are a real fun of video slots, especially the ones with decent story lines, we find it highly important for you to try Pinocchio’s Fortune and Greener Pasteur, both of which are 5 reel games with truly unique narrative actions.
Talking about Pinocchio’s Fortune, it’s plot is basically a traditional Italian folk story of Pinocchio, who was just a wooden puppet dreaming of becoming a real boy one day. Here, you can enjoy really superd eye-catching animations as well as astonishing 3D graphics. What’s especially cool about this game is that there’s a special bonus round of free spins where you’ll be watching Pinocchio’s nose getting longer and longer. It’s not only spectacular, but it also can bring you some really cool perks since the longer the nose grows, the higher bonus prize you’ll get. Excited to play it? Do that right away!
As for Greener Pasteur, it’s a slot telling you about a mad scientist who conducts crazy experiments with mysterious germs. These mysterious germs are what you are really after in this game since are tightly connected to some really cool bonus features that randomly cause germ symbols’ transformation into other icons that will reward you wild wins, bonus prize amounts, or top paying symbol wins.
Well, the above described are basically the best and more popular 2 by 2 slot games. However, there are many more games for you to taste if you opt for this developer’s production. In the table below, you can find some general info (slot name, payout percentage, max cash out, betting range – basically, the min and max bets, and a description that includes the number of reels and paylines as well as info about special symbols, free spins, bonus game etc.) about all the slots developed by 2by2 gaming.
2by2 Gaming Slot Machines
2 By 2 Gaming has been around in the game-making business long enough to boast a well-stocked catalogue of land-based and online slot machines. In fact, the Chicago based development outfit claims to have more than 65 patented titles available to play with 35 pending patents still to come.
Many of these video slots will take players on adventures with a multitude of universally appealing themes, making use of some entertaining and captivating graphics. And, as testament to the quality of the games in question, 2By2Gaming are currently stocked by a number of leading online casino brands and land-based casinos across North America and Europe.
Who are 2 By 2 Gaming?
2 By 2 Gaming is headquartered in Chicago, where it is run by its founder and CEO, Shridhar Joshi, and head of development, Darryl Hughes, alongside a team of dedicated staff. The company claims to have a collective 125 years’ experience within the igaming industry, which is definitely an impressive statistic to flaunt.
However, perhaps the most interesting thing about the company is that both Joshi and Hughes were once key members of the hugely popular software company, Williams Interactive – so you know that there is plenty of success to go along with the lengthy involvement in the trade. Darryl Hughes, has also worked on advertising campaigns for Ford and McDonald’s as well as creating award-winning films for a children’s version of the Encyclopaedia Britannica.
As for the rest of the team, they’re not too bad either. At least that’s what the company would have us believe since they state that their designers are able to work with different technologies to create games in either 2D or 3D with artistic animations, excellent sound effects and unique gameplay elements.
Who Do they Work With?
The modern iGaming software industry works on many different levels, and the success of any individual company depends on their ability to establish working partnerships with casino clients as well as other software companies. As such, 2By2 Gaming don’t just make their own games that are ready to be licensed for land-based, online or social platforms, but they also work to develop custom built games for their partner companies. They can even convert existing games so that they are able to be played online with Flash or on a mobile device with HTML5.
To date, the company has worked with the likes of Bally Technologies and Bluberi to bring their land-based games online. As for casino operators, 2By2 have a very strong client-base with hugely successful names like BetVictor, Unibet, William Hill, Stan James and Mr. Green.
Around the World in Slots
When it comes down to the 2by2gaming slot machines, one of the company’s main objectives is to create a variety of games with a wide range of volatility levels so that spinners of all experience levels and betting preferences will find something to suit their needs. As such, you will find many 5-reelers with different payline quantities and bonus features to ensure that every spin offers something a little bit different.
Theme wise, the focus of this game developer is largely centred on producing slots that are based on generic geographical and historical themes. Take Riches of the Sea, for example, which is perhaps one of the best-known games from 2 By 2. This 20 payline adventure takes place in an aquatic kingdom with mermaids, beautiful sea life and even some scary shark icons where players can win up to 16 free spins and a 27 total bet multiplier.
And from the bottom of the ocean to the dryness of the desert with Secrets of the Tomb, a 30-payline slot which presents an array of 2D illustrated symbols from the Ancient Egyptian genre. Despite appearing quite basic to look at, this archaeological game has a narrative element which allows players to enter into a sacred tomb where they can pick random artefacts to reveal how many free spins they will win. During those spins, all wins will be doubled in size and a series of stacked mystery symbols will come into play.
Alternatively, players can experience a touch of the orient with Mandarin Fortune. Again, this game will offer up a different viewpoint to the world, this time showing the cultural wonders of modern Chinese lifestyle with symbols depicting images of Chinese dragons, lanterns and teapots. And if you want to go on a truly wild journey, then you can experience some safari themed spins with Legends of Africa which presents a unique game screen which has 5-reels and 30 paylines in a diamond formation.
There are also some epic adventures to be spun into action with Spell of Odin, a 5-reel game with 25 paylines. This Nordic themed slot is not only captivating to behold thanks to some excellent 2D artistic illustrations, but it is also quite exciting to play with stacked wild symbols and free spins with three different bonus options. The first of these options is to simply triple all wins during the bonus game or players can choose to increase the chance of retriggering more free spins. Alternatively, players can choose the last option which incorporates special stacked wilds, which will double or quadruple the value of line wins. Equally exciting in terms of mythical action but perhaps a bit warmer in geographical location is The Voyages of Sinbad which has 20 paylines.
Slots with a Story
If you like your video slot machines to provide a few thematic surprises, then it would be worth to check out the likes of Pinocchio’s Fortune and Greener Pasteur – two 5-reel game which offer some unique narrative action. Pinocchio’s Fortune, for example, revolves around the traditional Italian folk story of a wooden puppet who dreamt of one day becoming a real boy. This slot is naturally childish in appearance but it makes use of impressive 3D graphics and eye-catching animations. Plus, this game also remains faithful to the source material by serving up a special round of free spins in which the main character’s nose will grow in size, and the bigger the nose, the bigger the bonus prize.
Greener Pasteur, on the other hand, tells the story of a mad scientist who is experimenting with some mysterious germs. Sounds a bit disgusting, but these germs play a central role in the bonus feature which randomly causes all germ symbols to transform into other icons to reward wild win, top paying symbol win, or simply bonus prize amounts. 2 By 2 also recently released a gunslinger spinning showdown in the form of Gunsmoke which is perfect for players who like the western genre.
One thing that 2 By 2 gaming doesn’t have in their arsenal is a good range of classic 3-reel slot machines. In fact, the software company barely have any classically themed 5-reel games other than Crystal Gems. Even then, this slot can only really be deemed as classic for its minimal and universally appealing aesthetic.
Sticking to their Guns
2 By 2 Gaming is a software company which inhabits the middle ground of the slot machine world – not too adventurous but not too simple-minded when it comes to design and gameplay features. The company has a reasonably sized repertoire of games, all of which are fairly generic in theme and adequately stocked with some decent bonus elements such as stacked wilds, and free spins with special bonus options. However, it would be nice to see a game or two which take a risk by providing something that has never been done before. And, by the same token, the 2By2Gaming slots catalogue could use some simple 3-reel slots to complete the package. You can find out more about 2by2 here.
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